ally marketing is a trusted digital marketing consultant based in rhode island

A DIGITAL MARKETING AGENCY OFFERING HIGH-LEVEL EXPERTISE, SERVICE AND VALUE

Ally Marketing is a digital marketing agency that helps clients achieve their marketing goals and maximize their return on investment. We work with businesses and non-profits throughout the Northeast and Mid-Atlantic United States. We keep up with digital marketing best practices and ongoing developments so you don’t have to. We’re truly passionate about what we do, and we’re committed to your success. You’ll find our insights refreshing, our counsel trustworthy, and our digital marketing services affordable. Our expertise includes

OUR TEAM

Keith Marshall, President

I’m a seasoned digital marketing consultant that has worked for full-service advertising agencies, a non-profit organization, and a publicly-traded bank. I most recently held a leadership position with RDW Group, as vice president and director of digital performance marketing.

I’ve advised businesses and non-profits of all sizes and sectors. Past clients include Collette Tours, Cornell University, Fidelity Investments, Hasbro, Narragansett Beer, Nike, Pinnacle Golf, the Rhode Island Public Transit Authority, Safety 1st, Salem State University, and Tockwotton Home.

I began my career in public relations in 2001, and soon discovered a passionate interest in the potential of digital marketing. I began to focus on digital marketing as communication technology evolved and enabled more direct, measurable, and cost-effective marketing opportunities.

I founded Ally Marketing to provide agency-level expertise for a fraction of the cost. I earnestly want to help small businesses and non-profits discover the benefits and ROI that digital marketing offers.

I have degrees in communications and psychology from the University of Rhode Island, and a master’s in advertising from Boston University. I am currently a facilitating instructor of graduate marketing at Boston University. I’m also certified in Google AdWords, Google Analytics, Google Tag Manager, and Inbound Marketing by Hubspot. Yep, I’m a true digital marketing nerd.

keith marshall ally marketing ri
Joe Samra, Vice President, Web Design and Social Media Specialist

Joe offers a wide range of digital marketing expertise, having previously worked in-house for Fortune 100 and startup companies, and more recently as a consultant for hundreds of small businesses. Joe has developed national digital marketing strategies that generated significant contract leads for clients from Lockheed Martin to The Cheesecake Factory. Since then, his work has shaped the marketing strategies, websites, social media presence and brand identities of hundreds of small businesses, including southeastern New England favorites La Familia Restaurants, Mkindred Jewelry, and Landry’s Meat Pies to name a few. His work has also helped several religious organizations, such as The Greek Orthodox Archdiocese of America, for which he contributed cutting edge website design and unmatched project planning and execution.  Joe has a master’s of management from Harvard University, and a bachelor’s in marketing and computer science from Providence College.

joe samra
Steeves Mathieu, Vice President, Search Engine Marketing

Steeves has more than a decade of experience as a search engine optimization specialist. He’s earned the distinction of generating consistent top rankings across all major search engines for small websites (< 20,000 pages) to enterprise-level websites with over 500,000 pages, multiple subdomains, and multiple language versions. He’s improved the SEO presence of clients across many verticals, including sports, art, tourism, publishing, higher education, and e-commerce retailers.

Steeve’s work has benefitted Hachette Filipacchi Media (Elle.com, CarandDriver.com), Artnet.com, GraylineNewYork.com, CitySightSeeingNewYork.com and Shutterstock.com to name a few.

He has a degree in web development and programming from the State University of New York – Farmingdale.

steeves mathieu, vp of search engine marketing
Greg DiStefano, Senior Marketing Strategist

I have 25 years of national and international experience in the fields of marketing, branding, messaging, advertising and public relations for both the consumer goods and higher education industries.

I’ve worked in a boutique marketing firm, the world’s largest advertising agency, a non-profit arts organization and a large private, non-profit university.

I spent 13 years in New York City honing my craft, first at DeVries Global, an international marketing agency, where I was vice president of the consumer goods division. I represented a range of clients including Buick, QVC, David Yurman, MSNBC and Hugo Boss, among other companies. I was then hired as a senior partner at the J. Walter Thompson ad agency, where I served as head of U.S. public relations for the De Beers Group, the world’s largest diamond mining company. In 2000, I received a Silver Anvil award by the Public Relations Society of America for the best “Integrated Communications Program” in the United States.

I recently served for 11 years as the executive director of university marketing for Johnson & Wales University in Providence. I enjoyed a wide range of responsibilities that included marketing, branding, advertising, public relations, website management, print publications management, executive speech writing, fund raising messaging, admissions marketing and more.

In between and during these positions, I served as executive director of the Newport International Film Festival, and provided a variety of marketing services for the American Cancer Society, the designers Geoffrey Beene and Kenneth Cole, Absolut Vodka and, believe it or not, The Village People and Martha Wash (best known for her mega-hit “It’s Raining Men”).

I hold a degree in English Literature from Brown University and an MBA in Marketing from Columbia University.

greg distefano ally marketing
Keri Ambrosino, Senior Graphic Designer

For 13 years, Keri has obtained an eclectic Design background through her collaboration with businesses and organizations of various capacities. Her creative objective is to allow each client’s vision to speak through the power of beautiful design.  From an early age, Keri has been drawn to the arts.  She would begin her professional career shortly after graduating with a Masters degree in Media Design from Rhode Island College. Keri has been fortunate to form professional relationships with some of New England’s top companies such as Metlife, Cox Communications, CertaPro Painters and Amtrol. Her talents have also allowed her to expand her artistic resume in the medium of film and television collaborating on such projects as The Women, Celeste & Jesse Forever and the Animal Planet’s Finding Bigfoot. Keri’s intense passion for the arts is what drives her and achieving close client relationships is what molds her. Client success through design is the key to keep her and your business moving forward.

keri ambrosino graphic designer
Peter Albin Forsstrom, Senior Digital Designer

With an arsenal of knowledge across multiple mediums, Peter has successfully elevated the brands of small and large entities alike. Since 2000, he has contributed his skills to brands like Atomic Skis, Vistaprint, Cornell University and, most recently, Shark | Ninja.

Peter’s versatility as a digital designer is unquestionable. He focused heavily on video production early in his career for brands such as Polartec and Sublime Juiced Beverages, complemented by an equal amount of DVD authoring and Flash development/animation for companies such as X-Dimensional and MacGregor. He also performed storyboarding for Alperts Furniture and King Arthur Flour.  More recently, he developed responsive websites for the State of Rhode Island’s Department of Transportation and Department of Health, as well as HTML email designs and online display advertising for Cornell University, Virginia University and Providence College.  

In 2016, Peter returned to his production artist roots by handling packaging design for Shark | Ninja, and serving as video producer/editor for social media campaigns promoting Ninja Coffee Bar Brewer.

peter forsstrom of ally marketing

A TRUSTED AND PROVEN BUSINESS PARTNER

Here are some comments from past clients who attest to our passion, our expertise, and our commitment to partnership.

Keith is one of the most reliable and hardest working people I’ve ever worked with. He is smart, forward-thinking, and serious about achieving results. I’ve been fortunate to have had the opportunity to do business with Keith for many years. Throughout those years, his professional guidance has helped our team achieve, and often exceed, our business goals. He has been a highly valued partner. I strongly recommend Keith for any endeavor he pursues, since I’m certain he will make any company a thorough success.

 

Sandra Paniccia, Executive Director of Marketing & Communications

Samuel Curtis Johnson Graduate School of Management

Cornell University

I had the pleasure of working with Greg when he represented De Beers and I was his client as De Beers’ marketing director. Greg was responsible for a number of high profile marketing and PR projects. He came up with the ideas and saw them through from beginning to end – always with great results.  He has very strong marketing and PR skills, terrific ability to work closely with synergistic PR teams around the world and excellent communications skills.

 

Mary Walsh, Marketing Director (formerly)

De Beers Group

Keith Marshall is an invaluable marketing partner – I cannot recommend him highly enough. I can honestly say that in over 20 years in adult higher education, I have never worked with anyone with the knowledge, commitment, and zeal he shares with his clients. He completely transformed our marketing and assisted us every step of the way. He is extremely strategic and employed cost-effective, research-based tactics to significantly increase our inquiries and applications in a highly competitive market. Keith’s contributions to our organization are too numerous to list entirely, but included development of a microsite; paid search and email campaigns, along with monthly performance tracking; content marketing; web and search engine optimization; registration pages to promote online and on-campus events; and so much more. He is a delight to work with. Feel free to contact me if you’d like more information.

 

Dean Janet Castleman, PhD

School of Continuing Education

Providence College

I had the opportunity to work with Greg for 11 years. When describing Greg, the first words that come to mind are dedicated and highly skilled. As leader of our university marketing team Greg used his extensive industry experience to elevate JWU’s messaging and branding in the higher education market – no easy task considering the competitive higher ed landscape. His work is of the highest quality, and has been recognized with numerous CASE awards.

 

Kenneth DiSaia, Senior Vice President of Enrollment Management

Johnson & Wales University

I had the pleasure of working with Greg DiStefano while I was chief operating officer at David Yurman. He brought energy, passion, a tireless work ethic and new creative ideas to our marketing efforts. In very short time, Greg was able to achieve what no other public relations director or agency had been able to.

 

Terri Eagle, Chief Operating Officer (formerly)

David Yurman

Keith Marshall really helped us transform our graduate recruitment process. From creating a microsite to developing digital advertising and other campaigns to in-person and online event strategies to increasing our knowledge of national trends and practices, he helped drive the significant increase of our prospective student base and gave us a strong foundation for future growth

 

Corey Cronin, Senior Director of Marketing & Creative Services

Salem State University

As the Director of Graduate Enrollment, I’ve worked collaboratively with Keith to successfully launch Cornell’s first online Executive Master of Human Resource Management program. Within this context, Keith effectively lead the initial phases of that relationship from fact finding, market research, creative development and concept design, as well as social media marketing exploration. This eventually led to Keith’s actual implementation of large social media and paid media (search and social) campaigns generating a significant amount of qualified leads which supported the achievement of our enrollment goals. Beyond Keith’s high level of marketing expertise, he is diligent, has excellent communication skills, truly believes in creating meaningful partnerships, and excels in being client-centric. It’s been a great pleasure working with him.

 

Erin Sutzko, Ed.D., Director of Graduate Enrollment and Student Services

School of Industrial & Labor Relations

Cornell University

reasons to choose ally

 breadth & depth

We offer uncommonly broad and deep expertise under one roof.

 transparency

Our counsel is honest and straight-forward.

 affordability

We’re more affordable than typical marketing agencies.

 partnership

We’re a business partner that is hyper-focused on your bottom line.

Are you ready for a partnership? Or, if that’s coming on too strong, how about a casual chat to see if we can help? We’re ready to listen. Our free one-hour consultation is a great way to see if we’re a good fit for your needs, and there’s absolutely no obligation.

Have Questions?  Schedule a Free, One-Hour Consultation